Color is critical. From birth, nature teaches us to make judgments about our environment based in large measure on color. As such, it plays a key role in food choice by influencing taste thresholds, sweetness perception, brand preference and food acceptability. As the saying goes, we eat with our eyes, not our mouths.
The science of food color plays an important role in the world in which we live. Food color can sway thinking, change actions and cause reactions. Our nervous system requires input and stimulation. In the absence of color variety, we become bored. Consequently, color addresses one of our most basic neurological needs for stimulation. Color impacts how a consumer chooses to purchase one product over another, so in choosing the best color for your product you are assuring your target market sees you.